Already for the second time LUX MED has been awarded a "Business Superbrand" title, being recognised as one of the strongest business brands. The title is awarded by an independent Brand Council comprising marketing experts.

This year, in the "Business Superbrands" category, 1200 brands representing various branches of the B2B sector were assessed. Only a small number (5%) of those analysed was awarded the title.

Superbrands is the only award on the market given to marketing departments for their consistent efforts to build a strong brand. The title is awarded by an independent group of experts, referred to as the Brand Council. It comprises representatives of various professional groups: journalists, experts from marketing and PR agencies, and marketing specialists from the largest companies.

Superbrands is an international organisation that has been operating for 14 years in over 80 countries. Its goal is to promote branding by carrying out detailed analysis of case studies of the most successful companies. Those are the brands that have managed to attain an extremely strong position on the market, and give the consumers conscious or subliminal sense of advantage over competitive brands. All over the world, the awards given within the framework of Superbrands projects are recognised as tokens of extreme brand strength and high brand awareness.